A great experiment by Matt Robinson, how much ink do you use per font? A question I am sure you have all asked yourself at one time or another. So Impact uses the most, I guess that makes logical sense. Can't say i'll be swapping to Brush Script any time soon mind, its just plain icky. And yes, that is a technical term!
see more here: http://worldfamousdesignjunkies.com/typography/at-what-price-cooper-black/
eJane
you can tell which creative team are waiting to be briefed...
ReplyDeletehaha! I agree with you on Brush Script. And a thunderbolt should be sent to the man who invented Comic Sans!
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